Technology companies face intense pressure to stay ahead of the competition to offer best-in-class offerings. The always-on consumer, lightning-fast production cycles and constant disruption mean technology companies need to adapt quickly

Market trends and challenges

Pressure on tech companies to stay ahead is intense. Core disruptive technologies such as blockchain, digital reality, and cognitive computing are redefining markets, businesses, IT and society. In addition, we believe six market shifts are creating a powerful impact on the future of organizations.

It's time for the industry to take the next step. There are tremendous benefits available through technology for both business and society, but there are major questions around safety, privacy, sustainability, and trust. The answers to these questions come from combining technical expertise with social awareness. By embracing responsibility for all the changes innovation can bring, the tech industry can be responsible for driving future progress.